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LOS ANGELES, Feb. 5, 2019 — Today, the Prostate Cancer Foundation (PCF) kicks-off its 2nd Annual TRUE Love contest that honors family and caregivers for their tireless work in caring for their loved ones living with prostate cancer. TRUE is a tribute to the unsung heroes – whether they are spouses, partners, nurses, doctors, siblings, children or friends. The PCF will be accepting TRUE Love stories from all perspectives that reflect love, honor and care for prostate cancer patients throughout the month of February, when love is traditionally celebrated. The most inspirational stories will be announced by the PCF on February 28th via social media, and the winners will receive special care packages from award-winning actress Kristen Bell.

Bell, known for her accomplished work in The Good PlaceVeronica Mars and Frozen will lend her voice and platform to help create awareness about the TRUE Love contest. She will also be curating special gifts for the winners with the most moving and heart-felt stories. Her mother is a nurse and her father-in-law lost his battle with the disease in 2018, so this is a personal cause. She understands the significant contribution and value that caregivers provide making them an essential part of a support system.

“Being a part of the Prostate Cancer Foundation’s TRUE Love Stories contest for the second year is a great honor,” said Kristen Bell. “There is something particularly beautiful about the love shared between patient and caregiver. That is why we want to recognize the admirable dedication that caregivers provide to those battling prostate cancer – during this Valentine’s season – to show our gratitude for their selfless work.”

How to submit: Simply visit www.PCF.org/true and upload a written story and photo describing a unique caregiving situation.  Select stories will be featured on the PCF’s website.

In the United States, one in nine men will be diagnosed with prostate cancer in his lifetime and for African-American men, one in six men will develop the disease. African-American men are 76 percent more likely to develop prostate cancer than a Caucasian man, and more than twice as likely to die from the disease. It is estimated that more than four million American men are living with prostate cancer. One new case occurs every three minutes and a man dies from prostate cancer every 17 minutes. Fortunately, many patients have someone dedicated to supporting them through the battle and that support can make all the difference in the world to someone with a cancer diagnosis. From finding the right precision treatment, to recovery or palliative carecompassionate care is always possible and an essential factor in all aspects of care, especially while fighting prostate cancer.

About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has raised more than $800 million in support of cutting-edge research by more than 2,200 research projects at 220 leading cancer centers in 22 countries around the world. Thanks in part to PCF’s commitment to ending death and suffering from prostate cancer, the death rate is down more than 50% and countless more men are alive today as a result. PCF research now impacts more than 70 forms of human cancer by focusing on immunotherapy, the microbiome, and food as medicine.

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MEDIA CONTACT: 
Colleen McKenna
Prostate Cancer Foundation
(310) 570-4722
cmckenna@pcf.org