LOS ANGELES, Calif., January 29, 2020 – Beginning February 1st, the Prostate Cancer Foundation (PCF) will launch its 3rd Annual TRUE Love contest to honor family and caregivers for their diligent work in caring for their loved ones living with prostate cancer. TRUE pays tribute to the unsung heroes – whether they are spouses, partners, nurses, doctors, siblings, children or friends. The Prostate Cancer Foundation will be accepting TRUE Love stories from all perspectives that reflect love, honor and care for prostate cancer patients during the month of love. The most inspirational story will be announced by PCF during the week of March 2nd via social media, and the winner will receive a special care package from award-winning actress Kristen Bell.
Known for her accomplished work in The Good Place, Veronica Mars, Frozen and Frozen 2, Bell will lend her voice and platform to help create awareness about the TRUE Love contest. She will also be curating a special gift for the winner with the most inspirational and heart-felt story. Bell’s mother is a nurse and her father-in-law lost his battle to the disease in 2018, so this is a personal cause for her. She understands the importance and invaluable contribution that caregivers provide, making them an essential part of a support system.
“I am honored to be a part of the Prostate Cancer Foundation’s TRUE Love contest for the third consecutive year,” said Kristen Bell. “I have had the pleasure of reading the most inspirational stories that illustrate the beautiful, unique bond that is shared between patients with prostate cancer and their caregivers. It fills my heart knowing that caregivers are recognized, appreciated and loved for their support and dedication.”
How to submit: Simply visit www.PCF.org/true and upload a written story and photo describing a unique caregiving situation. Select stories will be featured on PCF’s website.
In the United States, one in nine men will be diagnosed with prostate cancer in his lifetime and for African-American men, one in seven men will develop the disease. African-American men are 76 percent more likely to develop prostate cancer than a Caucasian man, and more than twice as likely to die from the disease. It is estimated that more than three million American men are living with prostate cancer. One new case occurs every three minutes and a man dies from prostate cancer every 16 minutes. Fortunately, many patients have someone dedicated to supporting them through the battle, and that support can make all the difference in the world to someone with a cancer diagnosis. From finding the right precision treatment, to recovery or palliative care, compassionate care is always possible and an essential factor in all aspects of care, especially while fighting prostate cancer.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has been responsible for raising more than $1 billion in support of cutting-edge research through more than 2,250 research projects at 245 leading cancer centers, with a global footprint spanning 28 countries. Since PCF’s inception, and through its efforts, patients around the world are living longer, suffering fewer complications, and enjoying better quality of life. PCF is committed to the mission of ending death and suffering from the disease.
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MEDIA CONTACT:
Kaleb Shorey
Prostate Cancer Foundation
(310) 570-4798
[email protected]
Donald Wilson for the Prostate Cancer Foundation
(310) 428-4730
[email protected]