Prostate Cancer Foundation Receives Record $5.1 Million From Safeway Customers
Annual in-store campaign raises funds for prostate cancer research

SANTA MONICA, Calif.,  – August 9, 2006 – Safeway, Inc., one of the largest food and drug retailers in North America, partnered with the Prostate Cancer Foundation (PCF) for the sixth consecutive year to raise money for prostate cancer research and awareness. The campaign raised $5.1 million, surpassing the previous record of $4.4 million.
 
During the month of June, Steve Burd, Safeway’s president and chief executive officer, led a company-wide campaign that included point-of-purchase promotions at more than 15,000 checkout stands in all 1,770 Safeway stores and Safeway affiliate stores in the U.S., including Vons, Randalls, Tom Thumb, Pavilions, Genuardi’s, Carrs and Dominick’s. Since its inception in 2001, the campaign has raised more than $17.6 million.

Safeway shoppers donated to the PCF by adding to their grocery bill, purchasing a blue ribbon, and/or purchasing a Prostate Cancer Awareness bracelet. In addition, employees purchased campaign T-shirts and organized events such as parking lot barbecues and book sales.

Safeway raised awareness of prostate cancer through a range of channels including its weekly sales circular, radio advertisements, milk carton imprints and store signage. In addition, 550 Safeway store pharmacies joined the campaign by conducting prostate cancer screenings to promote early detection of the disease.
 
“By tapping into the generosity of its shoppers and employees to generate support for this vital cause that touches everyone, Safeway has once again demonstrated that it is a model corporate citizen,” said Leslie D. Michelson, chief executive officer of the PCF.

Laree Renda, Safeway’s executive vice president, praised the rallying support of employees and customers during the campaign for prostate cancer research. “Each year, we find new ways to get the message in front of our customers and their families,” Renda said. “This new record and dollar amount tells us the cause hits home and that our awareness-raising activities are having an impact.”

About the Prostate Cancer Foundation
The Prostate Cancer Foundation is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $260 million and provided funding for prostate cancer research to more than 1,200 researchers at 100 institutions worldwide. The PCF has a simple, yet urgent goal: to find better treatments and a cure for prostate cancer. For more information, please visit www.prostatecancerfoundation.org.

About Safeway
Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,770 stores in the Unites States and Canada and had annual sales of $38.4 billion in 2005. The company’s common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, please visit www.safeway.com.

Contacts:

Sarah Evans
(310) 570-4705
sevans@prostatecancerfoundation.org

Katie Lambe
(310) 570-4713
klambe@prostatecancerfoundation.org