The Prostate Cancer Foundation Named Official Charity of the 2006 Kaiser Permanente Los Angeles Triathlon
Partnership to raise awareness and dollars for prostate cancer research

SANTA MONICA, Calif. — August 2, 2006 — Creating a unique education platform targeting professional and recreational triathletes, the Prostate Cancer Foundation (PCF) announced today a partnership that names the PCF as Official Charity of the 2006 Kaiser Permanente City of Los Angeles Triathlon, scheduled for Sunday, September 10, 2006. 

Prostate cancer is the most common non-skin cancer in America, affecting one in six men in the United States. Of the anticipated 3,200 athletes participating, approximately 1,700 will be men. Statistically, 280 will be diagnosed with the disease sometime in their life. The partnership spans marketing and public relations to educate competing athletes, family members and spectators about the importance of this significant disease.

The PCF will use the partnership to distribute materials to participants and spectators, display signage at the event, staff race registration and host the pre-event VIP cocktail party with professional athletes, sponsors and local elected officials. The PCF will also present a special award to the top fundraiser, and the male and female race winners in several older Age Group categories.

"We are excited to be the designated official charity of the Kaiser Permanente Los Angeles Triathlon," said Leslie D. Michelson, chief executive officer of the Prostate Cancer Foundation. "This signature event creates a substantial platform from which to raise not only awareness of the most common non-skin cancer in America, but also critical research dollars from competitors."

"Prostate cancer is a disease that men should never ignore," said Jack Caress, race director for the Kaiser Permanente Los Angeles Triathlon. "We are committed to our competitors' health and safety, and are proud to work with the Prostate Cancer Foundation to educate men and their families about this critical issue."

About the Prostate Cancer Foundation
The Prostate Cancer Foundation is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $260 million and provided funding for prostate cancer research to more than 1,200 researchers at 100 institutions worldwide. PCF has a simple, yet urgent goal: to find better treatments and a cure for prostate cancer. For more information, visit www.prostatecancerfoundation.org.

About the Kaiser Permanente Los Angeles Triathlon
Voted the No. 1 triathlon in Competitor Magazine, the Los Angeles Triathlon is one of the west coast’s premier triathlon events and is the third largest triathlon in the world. Starting in Venice Beach, the event course travels through scenic Los Angeles passing such noted landmarks as the LA County Museum of Art, Hollywood Boulevard Walk of Fame and the Disney Concert Hall before finishing at STAPLES Center.  For more information or to register for the September 10, 2006 event, log onto www.LATriathlon.com.

About Pacific Sports LLC
The City of Los Angeles Triathlon is produced by Pacific Sports LLC, a sports consulting firm specializing in event production and management for triathlons, marathons, adventure races, running races and multi-sport events in the United States and Europe. Included among Pacific Sports’ more than 400 events are 12 U.S. Championships and the Triathlon World Championship in 1996. In addition to event production, Pacific Sports consults for a number of corporate clients. More information about Pacific Sports and the City of Los Angeles Triathlon can be found at www.pacificsportsllc.com.

Contacts:

Sarah Evans
(310) 633-3012
(310) 570-4705
sevans@prostatecancerfoundation.org

Katie Lambe
(310) 570-4713
klambe@prostatecancerfoundation.org