Prostate Cancer Foundation Appoints Executive to Oversee New Sports Marketing Program
Scott Zagarino, Managing Director of Sports Marketing, Joins the PCF’s Fight Against Prostate Cancer

SANTA MONICA, Calif., — July 25, 2006 – The Prostate Cancer Foundation (PCF) has announced the appointment of Scott Zagarino as Managing Director of Sports Marketing.

Zagarino brings extensive experience and a successful track record in sports marketing to his position. He previously founded CS Sports Marketing where he secured Gatorade as the title sponsor of the Ironman World Championship in Hawaii for five consecutive years, a sponsorship valued at more than $6 million. CS Sports Marketing managed sponsorships for other organizations including Pioneer Electronics, Reebok and Quaker Oats. As an event organizer, Zagarino produced the AMH Ironman Duathlon in 1989 and assisted with the production of the International Triathlon Union (ITU) World Cup tour and the 1989 Triathlon World Championships at Walt Disney World.

In his new position at the PCF, Zagarino will be responsible for overseeing the development and marketing of a new fundraising and awareness program designed to assist individual athletes in their quest to participate in athletic competition and raise money for prostate cancer research.

"We are delighted to welcome Scott to the PCF team," said Leslie D. Michelson, chief executive officer of the Prostate Cancer Foundation. "His extensive background in both sports marketing and professional athletic competition will help the PCF tap into a new market of people who want to support finding better treatments and a cure for prostate cancer."

About Scott Zagarino
In 2000, Zagarino founded Adventure Training Consultants, Inc., which specialized in using outdoor and adventure skills as an educational tool to teach people how to confront and overcome adversity. The programs were featured in Outside magazine, National Geographic Explorer, the Los Angeles Times, the New York Times and numerous other news and news magazine television shows. Zagarino also founded Triathletes for Kids, a program in which professional triathletes share their time with chronic and terminally ill children in hospitals throughout North America.

A former professional triathlete and Ironman competitor, Zagarino was a member of the US National Team in 1989 and has competed in more than 100 triathlons around the world. He has also competed in the 24 Hours of Moab mountain bike race and the Adidas Triple By Pass and Hi Tec adventure races.

Zagarino has been elected to a number of sports bodies positions including founding member of the ITU (International Triathlon Union) technical committee; executive director of the United States Professional Athlete Commission; vice president of the Board of Directors of the United States Triathlon Federation; and member of the Board of Directors of USA Adventure Racing.

About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $260 million and provided funding for prostate cancer research to more than 1,200 researchers at 100 institutions worldwide. The PCF has a simple, yet urgent goal: to find better treatments and a cure for prostate cancer.

Contacts
Sarah Evans
(310) 570-4705
sevans@prostatecancerfoundation.org

Katie Lambe
(310) 570-4713
klambe@prostatecancerfoundation.org